Digital marketing has become a predominant component of many marketing mixes in recent years. And now it is critical that multiple marketing channels and disciplines are leveraged together to remain relevant to the always-on, always-connected customer lifecycle. To achieve the true potential of digital marketing, this program enables marketers to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. The programs This course takes an in-depth look at the relationship between media and human behavior and examines how organizations capitalize on social media, and these consumer-to-consumer interactions, to support their marketing efforts. Students will get hands-on experience creating comprehensive social media strategies for active brands.

As we can see, traditional knowledge management - driven by Web 2.0 and social media - is shifting towards so-called knowledge network management. The management of knowledge in networks, including those that arise in the context of social media, requires the integration of traditional knowledge management in the areas of change management, human resource management, organizational development, innovation management, strategic leadership, IT, and marketing. It requires a holistic view that takes organizational, technological, and human factors equally into account. In our master’s degree, learn how to strategically incorporate, merge and use knowledge management and social media.

MBA Digital Marketing / Communication and Social Media allow you to seize the opportunities of the professions offered by the web, social media, and more generally to understand the digital world's evolutions that influence the brand strategies, their identity, and their communication with the public.