
MAS/MBA Social Media & Knowledge Management Master of Advanced Studies / Master of Business Administration Social Media & Knowledge Management
Lucerne, Switzerland
DURATION
LANGUAGES
German
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
Feb 2024
TUITION FEES
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STUDY FORMAT
On-Campus
Scholarships
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Introduction
As we can see, traditional knowledge management - driven by Web 2.0 and social media - is shifting towards so-called knowledge network management. The management of knowledge in networks, including those that arise in the context of social media, requires the integration of traditional knowledge management in the areas of change management, human resource management, organizational development, innovation management, strategic leadership, IT, and marketing. It requires a holistic view that takes organizational, technological, and human factors equally into account.
In our master’s degree, learn how to strategically incorporate, merge and use knowledge management and social media.