MBA Fashion Management - Media Major

IFA Paris MBA Certified by FEDE (Fédération Européenne Des Écoles)

• Duration: 24-month program in English
• Campus: Paris
• ECTS Credits: 120
• Limited to: 25 students per class

"Fashion in the age of social media is highly exciting"

Introduction

More than ever, fashion professionals need to display flexibility and the capacity to adapt to a tougher economic environment, but also to changing consumer trends and shifts in the fashion system, with increasing demand for more sustainable and ethical business practices. Companies are looking for managers that can develop more engaging and social experiences to encourage consumers to connect, and can confidently navigate innovative strategies in a digital environment.

Delivered since 2008, our MBA Fashion Management has been completely revamped in order to take full advantage of IFA Paris’ heritage and cultural specificities and our expertise in cutting-edge technologies and in adapting more sustainable practices for the fashion industry.

Our priority: to provide our graduates the excellent marketing and management skills required to navigate this changing landscape. As the industry is gearing towards creating more niches to sustain long-term profitability for its products or services, we have developed THREE majors that achieve a blending between the French traditional savoir-faire and an in-depth understanding of the future needs of the fashion apparel, fashion media, and the luxury industry:

• Media (this program)
• Luxury
• Apparel

Image: a mental representation of someone or something… If we consider fashion as a language, its role as a vehicle of perception is obvious. Our body shapes, our personalities, our styles, are all, to a certain extent, shaped by the image that is reflected through the mirror of fashion media.

The industry is going through a psychological shift. Until recently, individuals always strived to achieve a “desired self” that would be a perfect carbon copy of what is reflected within the glossy pages of magazines. Now, that “desired self” notion is progressively being rejected and consumers demand to be able to see themselves, as they are, through the lens of media outlets.

The MBA in Fashion Management - Media Major has been restructured to allow candidates to champion the idea of accurate representation. Through a mix of experimental and creative modules, they will produce visual and artistic artifacts that look at fashion through an anthropological lens.

All our programs are articulated around the ECTS framework as defined by the Bologne convention. After completing their course, students receive a total of 120 ECTS that can easily be transferred if they decide to study further. This program is also certified by FEDE (Fédération Européenne des Écoles).

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This MBA program is also available for online study on our distance learning website IFA Paris - Learn Online. For all the infos on the full online version of this course, visit: MBA Fashion Management - Media Major (Online).

Course Structure

Year 1:

The first year is devoted to the acquisition of core skills and competencies in a classroom environment.

This intensive and practical training is delivered via taught modules organized in four module groupings.

Two of these modules’ groupings constitute the core components of the MBA Fashion Management. It is common to all three majors (Luxury, Apparel, Media):

Marketing & Management

This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:

Analyse complex marketing challenges based on practical case studies
Allocate resources strategically to achieve pre-determined objectives
Craft brand DNAs allowing for the achievement of a sustainable competitive advantage.

Business Issues

The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the fashion industry from an economic and financial viewpoint.

In addition to the core module, this Media Major is centred around two module groupings, representing almost half of the curriculum:

Fashion Contextualization

This module grouping will help students acquire a deeper understanding of the fashion world as a crossover between art and industry.

Image & Communication

Students will be put in a real-life context and develop their technical skills through a series of hands-on workshops ranging from photo-shooting to creative journalism.

While the program is structured around unique modules and learning experiences, the highlight is our faculty of skilled and motivated lecturers who come from more than 20 different countries. This veritable educational melting pot allows you to benefit from different cultural perspectives which, in turns, stimulates your propensity to analyse and solve issues in creative and unconventional ways.

Year 2:

The second year is dedicated to the implementation and experimentation of these skills through the completion of a compulsory internship and the development of the Capstone thesis, a unique and individual project that owes much to IFA Paris learning by doing pedagogy.

In the Capstone Project, students are expected to create a link between the course knowledge and their practical understanding of the industry’s up-to-date best practices to prepare a fully-fledged plan for a business venture.

Finally, from inception to graduation, and regardless of their location, postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Centre”.

Capitalizing on strong collaborations with groups such as LVMH, Richemont or Kering, the Career and Alumni Centre will give access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build the students’ own professional network.

Credits:

Year 1: 60 ECTS

Marketing & Management - 18 ECTS
Business Issues - 13 ECTS
Fashion Contextualisation - 7 ECTS
Image & Communication - 22 ECTS

Year 2: 60 ECTS

Internship - 20 ECTS
Capstone Project - 40 ECTS