MBA in Public Relations and Advertising - UCAM, Spain

A comprehensive demonstration of basic principles and practices of Advertising and Public Relations that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This module is designed to give a broad overview and understanding of the main concepts involved in public relations/advertising and will prepare learners for future work in campaign planning and brand reputation management. This course will provide a solid foundation for people working in the area.

The one year online MBA in Public Relations and Advertising is a comprehensive program designed for the business professionals who are looking forward to a managerial or senior administration role. Post completion of the program, the learners will be awarded with a postgraduate diploma in Business Administration from Cambridge International Qualifications, UK and a Master of Business Administration from Universidad Católica de Murcia, UCAM.

The students enrolling with MBA in Public Relations and Advertising will undertake the core modules on International Human Resource Management, Strategic Change Management, Strategic Management and Leadership, Operations Management, Principles of Advertising and Public Relations Management and Public Relations in Integrated Marketing Communications in First Part while in the second part the students will take the module on Socio – Economic – Legal Environment and a thesis work.

About UCAM

Universidad Católica de Murcia, UCAM, founded in 1996, is one of the fully-accredited fastest growing universities in the European region. Based out of Murcia, Spain, with learning centres in the UAE, Indonesia and Singapore, UCAM offers more than 163 courses, including business administration, health care, computer science, sports management and engineering. The university has strategic partnership with more than 360 international universities, including Stanford University, National University of Singapore and National Technological University. UCAM is also a member of Erasmus Mundus and Universia. The UCAM E-MBA program is ranked among the top 10 in the region and the university currently has over 21000 active learners. UCAM accredits and awards MBA program in General Management, MBA in Business Analytics, MBA in Operations and Project Management, MBA in Health and Safety Leadership, MBA in Global Banking and Finance, MBA in Agile Supply Chain Management, MBA in Global Healthcare Management, MBA in Energy and Sustainability, MBA in Accounting and Finance and MBA in Marketing Management.