MBA in Marketing - Woolf, Malta

Core Modules

Leading People, Teams, And Organisations: Organisational Theory

This module is designed to inform and help the students, gain adequate awareness of the various aspects of teamwork, coordination, and leading in the organization. One of the most essential requirements in any organization is the skill to get the work done by the people and be an inspiration that keeps the people going. This course covers various aspects of leadership, will discuss the reasons for lack of motivation in the team, and tips for communicating and leading in a way that the employees are not only inspired but remain engaged in the organization. The learners will also gain in-depth insights about cooperation and various cultural value orientations.

Business Leadership And Strategy

The core concepts that have been covered in this module relate to the strategic aspects of the company. The learners will be able to understand strategic management and various skills that are required by a leader or top-level management in order to attain the vision and mission of the firm. This module is focused on giving enough knowledge to the learners about the strategy formulation and implementation process. Furthermore, it is also focused on various changes that an organization can bring in based on the current market situation. These changes are inevitable and hence the module will prepare the learner to choose the right types of leaders to implement the right strategies in times of change.

Effective Managerial Communication

The module has been structured to make the learners aware of the concept of communication in the workplace. The only thing that connects one person with the other is the communication. Verbal or non-verbal, it is the communication that helps people comprehend the objective or agenda of the conversation. As simple as the concept looks, when communication becomes a part of a professional outlook, it has to be understood very clearly.

Hence, the main focus of this module will be to uncover the details of workplace communication, its modes, and barriers. Following the understanding of the basics of the concept, the learners will be made aware of the organizational structures and different management styles and their link with organizational communication. Lastly, the module will be completed by enlightening the learners about the technology and its influence on managing workplace communication effectively.

Technology And Operations Management

Technology and Operations Management provides a comprehensive overview of technology utilization to drive a competitive advantage for company operations. Learners explore various technology solutions for business process automation, including value proposition analysis across organization functions.

You’ll also analyze how technology can be leveraged to improve product development during the four lifecycle phases. The course provides a detailed overview of the impact of technology on various operating models such as manufacturing, supply chain management, customer-facing, product development, and support functions (e.g., HR and finance).

Evidence-Based Decision Making

This course offers you a basic introduction to postgraduate research to understand how evidence is used for decision-making. By exploring scholarly literature you will become familiar with the objectives and importance of quality research, and the methods of data collection using descriptive statistics and processes involved in carrying it out. Understanding research and the processes involved in conducting, designing, reporting, interpreting, and evaluating research is of paramount importance to success in postgraduate study.

Supply Chain Management

This module supports strategic decision-makers and operational managers in international and domestic markets to manage successful logistics across their businesses. It demonstrates the concepts of supply chain in detail and helps in exploring the relationship of the same with the business objectives. Logistics and procurement which are the crucial area of any business firm, are also understood through the learnings of this module. This course will give the learners an opportunity to gain a detailed outlook on various logistics drivers and the ways in which companies can make their supply chain a factor of competitive advantage.

Strategic Economics

The Economics course explores basic economic principles (theories and applications) that are relevant to the business core of the MBA program. This course is about learning to think like an economist and amassing the tools necessary to do so, including the study of microeconomics and macroeconomics.

Course objectives are to learn the determinants of market demand and supply and how economists model markets; to examine production and cost analysis; to learn how firms manage in competitive and monopolistic environments; to study strategic firm behavior, including basic game theory, entry and deterrence, collusion and cooperation, and bargaining; to develop an understanding of information, auctions, and incentives; to analyze gross domestic product and its components as well as monetary policy and the supply and demand for money; and to provide a strong foundation for understanding the business cycle

Integrative And Strategic Thinking

This collection of stackable topics introduces the fundamental principles of modern strategic thinking and the basic tools of strategic analysis, building your capability to outline a meaningful future direction for an organization. Recognizing the nature of organizations as complex open systems, this course offers an integrative, practical perspective on strategic thinking and puts forward a view of Strategic Management as guided emergence.

Working With Others

This module is a critical module to for the learners to explore the concepts of human resources in the company. Any organization can work effectively and efficiently when the people in the company are working in harmony and utilizing their team management skills. Since globalization, the world has become a smaller place where people can easily cross national borders and move to international borders to gain more experience and grow more.

The content of this module will hence highlight the international human resource management concept. A part of this content is focused on the core role of the human resource management department which is monitoring and supporting the workforce. This course will be termed as fully completed as and when the learner understands the importance of motivation by learning different types of motivation and the time to use them to solve the issues in the organization, especially the international organizations.

Ethical Issues For Managers

Today’s managers must necessarily concern themselves with ethical issues because unethical behavior creates legal risks and damage to businesses as well as employees and consumers. Business ethics have become an integral part of business education in general. A student or manager who is well-versed in ethical behavior in practices, not only in the domestic market but internationally, will find him or herself better prepared to deal with issues or situations that may arise that don’t always involve easy answers or decisions. This course introduces the importance of ethics in business. Students focus on the significance of ethics to stakeholders; examine who bears responsibility for monitoring ethics; and explore ethical situations common in organizations.

Specialization Pathway

International Marketing Management

This module is designed to expose and help the students gain an awareness of the various aspects of marketing in a global context. Understanding contemporary theories and their applications in the research field of international marketing and management provides the students with an opportunity to understand the global marketing environment and its application for originality in developing, applying, and implementing ideas in the areas of international management and international marketing. It also helps the students to evaluate and identify the factors that help develop appropriate market entry strategies combined with product development and promotion internationally.

Consumer Behaviour And Marketing Channels

This module is designed to help students understand the influence consumer behavior has on marketing activities. Students apply psychological, social, and cultural concepts to marketing decision-making. Topics include the importance of consumer behavior and research; internal influences such as motivation and involvement, personality, self-image, lifestyle, perception, learning, attitude formation and change, and communication; external influences such as culture, subculture, social class, reference groups, and family, and the diffusion of innovations; and consumer decision making.

Sales Management

This specialization module helps learners advance their careers in sales and marketing. It addresses questions such as: how successful sales and marketing strategies are designed, advanced sales and marketing tools applied and sales activities efficiently planned, staffed, led, and controlled.

What you’ll get as a Masters student with Exeed College

• In-depth Knowledge of Your Field
• Increased Opportunities
• A Higher Earning Potential
• Reputation and Credibility
• Better Networking Skills
• Keeps You Competitive