Masters of Business Administration in Marketing Management in Dubai United Arab Emirates

This course imparts and explores the role of marketing research in the overall marketing effort, the research process, and the most common approaches/techniques used. Students explore the information needs of marketers, develop the research process and discuss sampling techniques and data collection methods of primary data; discuss and evaluate various forms of new media and determine their uses, benefits, and drawbacks, understand the importance of clear and “perfect” knowledge about your idea or product and identity. -

The one-year MBA (Master of Business Administration) in Marketing Management is a comprehensive programme designed for marketing professionals who are looking forward to a great career in the marketing domain. -